Reporting Overview

Client reporting telemetry · last 30 days · all accounts

Reports Delivered▲ 14%

1,847

Ad Spend Tracked▲ 9%

$2.4M

On-Time Rate▲ 0.3%

99.2%

Connected Accounts▲ 5

38

// Reports Delivered · 30d ● Delivered● FailedPEAK 71 TODAY

REPORTS / DAY

30d ago24d18d12d6dNOW

// Scheduled Reports 31 LIVE4 STAGING

Report	Platforms	Schedule	Last Sent	Deliverability	Next Send
Acme Co · Weekly Performance	MetaGoogle	Mon 08:00	2d ago	100%	Mon 08:00
Northwind · Q3 Spend Recap	MetaGoogleTikTok	Monthly 1st	5d ago	99.6%	Jul 01
Lumen Media · Daily Snapshot	Meta	Daily 07:00	4h ago	99.1%	Tmrw 07:00
Vela Group · Creative Report	TikTokMeta	Fri 09:00	Running…	98.4%	in 2h
Orbit Labs · Funnel Review	GoogleGA4	Bi-weekly	1w ago	97.2%	Thu 10:00
Pinterest Pilot · Draft	Pinterest	Not scheduled	never	—	—

// Recent DeliveriesLIVE FEED

Acme Co · Weekly delivered to 3 recipients

RUN #D4F21 · 6.2s · email

12m

Vela Group · Creative building…

RUN #D4F18 · pulling TikTok · step 2 / 4

now

Lumen Media · Daily delivered

RUN #D4F09 · 4.1s · scheduled

4h

Orbit Labs · Funnel failed, retrying (2/3)

RUN #D4EF7 · Google Ads rate limit

6h

Northwind · Q3 Recap delivered to 5 recipients

RUN #D4E80 · 11.8s · scheduled

5d

Pinterest Pilot queued

RUN #D4E55 · awaiting connection

5d

// Delivery Health● NOMINAL

ON-TIME DELIVERY30-day rolling

SLA TARGET 98.0%Above target

Send Queue3 / 50

Meta API Quota62% used

Meta API OK Google Ads OK SMTP OK

// Performance BreakdownLAST 30 DAYS

// Spend by Platform$2.4M

// Spend by ClientTOP 6

SPEND / CLIENT

// CTR vs CPA · 12w● CTR● CPA

CTR 2.47%

// Accounts & BudgetALL CLIENTS

// Key MetricsROLLUP · 30D

$0M

Ad Spend

▲ 9%

0M

Impressions

▲ 12%

0M

Clicks

▲ 6%

0K

Conversions

▲ 18%

0%

Avg CTR

▲ 0.2%

0x

Avg ROAS

▲ 0.4x

// Budget PacingMONTH TO DATE

Acme Co$48.2K / $60KOn track

Northwind$112K / $120KWatch

Lumen Media$26.4K / $40KUnder

Vela Group$71K / $70KOver

Orbit Labs$33K / $50KUnder

// Monthly Goal● ON PACE

REPORTS THIS MONTH184 / 200

Days Elapsed22 / 30

// Pipeline & PerformersLIVE

// Report Build PipelineVELA · BUILDING

Pull Meta AdsSOURCE

312 rows · 4 campaigns synced

1.4s

Pull TikTok AdsSOURCE

208 rows · 3 campaigns synced

2.1s

Normalize & MapTRANSFORM

standardizing metrics across sources…

running

Format & HighlightFORMAT

tables, totals, performance flags

queued

Apply BrandingBRAND

Vela Group theme · logo · palette

queued

Deliver via EmailDELIVER

3 recipients · PDF + secure link

queued

// Top & Bottom PerformersBY ROAS · 30D

Campaign	Platform	Spend	ROAS	7d Trend
Acme · Retargeting	Meta	$12.4K	6.8x	▲ 14%
Lumen · Search Brand	Google	$8.1K	5.9x	▲ 9%
Northwind · Prospecting	TikTok	$21.0K	3.4x	▲ 3%
Vela · Broad Reach	Meta	$16.8K	1.9x	▼ 6%
Orbit · Cold Display	Google	$9.6K	0.8x	▼ 22%