AEROFYhow it works
operations engine
DECK · 01 / 14
Create Validate Maintain
Aerofy // operations engine

How Our Automation
System Works

A digital operations layer that connects your business tools and moves work through them automatically. The system watches for business events and performs the next steps based on your rules, so people stop copying data, chasing updates, and checking statuses by hand.

The system does not replace your process. It standardizes and accelerates it.

Create
An event triggers the workflow and the right data is captured.
Validate
Data is checked, cleaned, and run through your business rules.
Maintain
Tools update, people are looped in, and every run is tracked.
The problem

Manual Steps Quietly Cost You

Most processes run on small, repeated actions. Simple on their own, expensive in aggregate. They are easy to forget and easy to get wrong.

The repeated work
  • Checking emails and forms
  • Copying customer data between tools
  • Updating spreadsheets and CRMs
  • Sending follow-up messages
  • Assigning tasks to team members
  • Waiting on approvals, tracking completion
What it creates
Delays Missed handoffs Duplicate work Inconsistent data No visibility Dropped follow-ups

These steps are simple, but they consume time and create operational risk.

The lifecycle

One Structured Workflow

A workflow is a connected sequence. Something happens, the system captures and checks the data, applies your rules, updates your tools, involves people when needed, and logs the result.

Event
Capture
Check
Rules
Act
Notify / Review
Log

Create  ·  Validate  ·  Maintain

The goal is not just speed. It is consistency, visibility, and fewer operational mistakes.

Step 01 Create

A Trigger Starts The Process

The automation is always listening for specific business events. When the right one happens, the workflow begins automatically, with no one needing to kick it off.

Form submitted
New lead in CRM
Invoice paid
File uploaded
Meeting booked
Support ticket
Scheduled time
Webhook received

When the right event happens, it begins the process automatically.

Step 02 Create

The System Collects The Data

Once triggered, it gathers everything needed to complete the process, pulled from wherever the data already lives.

Where data comes from
Forms
CRM records
Email content
Spreadsheets
Databases
Payments
Project tools
External APIs
Example: a new lead
Lead captured
NameJordan Avery
Emailjordan@acme.co
CompanyAcme Industries
Budget$48,000
ServiceWorkflow build
SourceWebsite form
OwnerSales · auto-assigned
Step 03 Validate

The Data Is Checked And Cleaned

Before anything moves forward, the system confirms the information is usable. Bad data is caught at the door, not three steps later.

  • Required fields present
  • Email and phone valid
  • Dates and currency formatted
  • Duplicates removed
  • Existing client matched
  • Categories and statuses standardized

This prevents bad data from moving further into the business process.

Step 04 Validate

Your Business Rules Are Applied

The system follows the same decisions your team would make, then pauses for a person wherever judgment matters.

Routing logic
  • High budget, route to a senior rep
  • Service selected, notify the department
  • Payment complete, start onboarding
  • Info missing, request clarification
  • Deadline near, send a reminder
Human in the loop
Pause for a person
  • Approve a quote
  • Review a contract
  • Confirm a refund
  • Check unusual data, approve high-value leads
  • Review AI-generated content before sending

We automate the repetitive parts, and keep humans where judgment, approval, or accountability matters.

Step 05 Maintain

Your Tools Update Themselves

With the logic resolved, the system performs actions across your stack and moves work between people in the right order, with no one jumping between apps.

Actions across your stack
Update CRM
Add sheet row
Send email
Create task
Notify Slack / Teams
Generate document
Save to storage
Add calendar event
Ordered handoffs
  • Sales is notified of the new client
  • Operations receives a setup task
  • Finance receives billing details
  • A client folder is created
  • The client gets a welcome email
  • A kickoff meeting is scheduled
  • Management receives a summary

Each handoff happens in the correct order, without relying on someone to remember it.

Step 06 Maintain

Reliable, Trackable, Built To Scale

Good automation does not fail silently. Every run is recorded, and the same workflow handles more volume without more manual effort.

Handled safely
  • Log the error, alert the owner
  • Retry the step or stop safely
  • Flag the record for review
Fully tracked
  • When it ran and what triggered it
  • Steps that passed or failed
  • Who was notified, where review was needed
Scales and improves
10 100 1,000
  • Rules stay consistent at any volume
  • Refined over time as the business evolves

The system is designed so exceptions are visible and manageable, never hidden in email threads.

Build pipeline · Step 01 / 04 Create

Every Build Starts As A Spec

Here is how we build, validate, and maintain each automation as code. The request first becomes a structured spec, then we classify what kind of workflow it is.

The structured spec
  • Goal, trigger, inputs and outputs
  • Credentials and connected systems
  • Edge cases and success checks
  • Failure policy and retry policy
  • SLOs and alerts
  • Release state: draft, staging, or live
Workflow type
Scheduled
Webhook
File processor
API chain
AI workflow
Change existing

Started from shared templates. Backup-first and staging-first by default.

Build pipeline · Step 02 / 04 Create

Built As Versioned Code

Every workflow is defined in code, with explicit routing and per-step logic. What we sketch is exactly what runs.

Webhook
Validate
AI request
Parse
Render
Upload
Notify
Per-step logic
  • Validate and normalize incoming data
  • Build prompts, call AI and APIs
  • Parse and check responses
  • Score, route, and build final outputs
Connected systems
Gemini
YouTube
Discord
Gmail
HTTP APIs
Files

Secrets stay in the platform, referenced by name.

Build pipeline · Step 03 / 04 Validate

Hardened, Then Gated

Resilience is built into every workflow, and nothing ships until it clears the release gate.

Resilience built in
  • Retries and timeouts on every step
  • Continue-on-error branches
  • Explicit failure paths
  • Dedicated error workflows
The release gate
  • Paths and release policy
  • Security and resilience
  • Observability and publish state
  • Benchmarks and subworkflow contracts

The release gate is a blocking layer. A build either passes every check, or it does not ship.

Build pipeline · Step 04 / 04 Maintain

Ship, Verify, Promote, Watch

Pushes are governed and reversible. We validate on a staging copy, promote to production, then keep watch.

Delivery pipeline8 stages · staging-first
Spec
Build
Validate
Gate
Push
Verify
Promote
Monitor
How it ships
  • Governed one-command push with a publish lock and checklist
  • Explicit stage-tested and risk-reviewed sign-off
  • Verify and test after push, failures triaged into config gaps or wiring bugs
Live inventorymonitored
6/17 ACTIVE
  • Validated on an inactive staging copy
  • Promoted to production after it passes
  • Inventory and docs kept current
Put together

Example: Meeting Scheduling & Follow-Up

Booking, invites, reminders, and the recap, all handled automatically. Everyone shows up prepared, and action items go out before anyone leaves the room.

01Booked
02Invite sent
03Agenda
04Reminder
05AI recap
06Notes sent
07Logged
What the business gains
Fewer no-shows Everyone arrives prepared Faster follow-up Nothing forgotten Consistent recaps Hours back each week

It listens for events, gathers the right data, applies your rules, updates your tools, involves people when needed, and tracks everything from start to finish.

01 / 14